We have truly come a long way in the advertisement game. No longer do most clients turn to newspapers or postcards in the mail for what’s the hot new product or service. It’s the age of social media proof and Instagram views. Now although that may seem like a horrible thought to some, the reality is that how you advertise your business must change with the times or you are in jeopardy of falling behind.
Now there is a light at the end of the tunnel. There are still many people who aren’t checking Google or Facebook for everything. The dilemma may be though how do you market to these people if they are in your demographic for your product or service? Think about it…where are these people and how do you get to them? I guess you could try to do some face to face marketing at some of your local networking events. Another thought could be starting a referral incentive program. Give a small percent for every new client brought to you. Last but not least, there’s always good old email marketing. Only problem a lot of people ignore email from those they do not know nowadays. Hmm, still stuck?
Well I believer, the key is to go wherever people are already looking for your service. So for example if you are a professional dog walker…go to the park and strike up conversations with potential clients. Okay, I’ll give you a better example. Let’s say you are a caterer. Try to connect with an event planner and seeing if both of you can be beneficial to each other. It’s always great to connect with individuals in various industries that may need your service and vice versa.
Marketing Partner at Empyr