Digital agencies are not necessarily a new thing but recently they’ve become more prevelant online. Every business owner would like to increase their customer base. Unfortunately, most do not know how to achieve this.
With so many options available it can become confusing. Business owners don’t have a lot of time to devote to figuring out their email marketing campaigns, dedicating time to social media engagement or how to rank their website on the first page of Google.
We get it, you just want to take care of the business and cash big check from your clients but to get to that point you need to put in the work to get there. Social media is definitely not the only route to gain immediate marketing glee but it is a very powerful source. Whether it’s Facebook, Instagram, Snapchat, Linkedin, Pinterest well you get the point social signals get possible clients/customers finding you and not the other way around.
What a digital marketing agency can bring is an automated consistent plan that puts you light years ahead of your competition IF you find the right agency. When you pick a digital agency your plan should not be a cookie cutter plan but a customized. Make sure you go over explicitly what you want to achieve with your marketing campaign. As long as you and your agency are on the same page on how you can improve ranking, visibility, and overall increased revenue you should expect great results in your marketing plan.
We have truly come a long way in the advertisement game. No longer do most clients turn to newspapers or postcards in the mail for what’s the hot new product or service. It’s the age of social media proof and Instagram views. Now although that may seem like a horrible thought to some, the reality is that how you advertise your business must change with the times or you are in jeopardy of falling behind.
Now there is a light at the end of the tunnel. There are still many people who aren’t checking Google or Facebook for everything. The dilemma may be though how do you market to these people if they are in your demographic for your product or service? Think about it…where are these people and how do you get to them? I guess you could try to do some face to face marketing at some of your local networking events. Another thought could be starting a referral incentive program. Give a small percent for every new client brought to you. Last but not least, there’s always good old email marketing. Only problem a lot of people ignore email from those they do not know nowadays. Hmm, still stuck?
Well I believer, the key is to go wherever people are already looking for your service. So for example if you are a professional dog walker…go to the park and strike up conversations with potential clients. Okay, I’ll give you a better example. Let’s say you are a caterer. Try to connect with an event planner and seeing if both of you can be beneficial to each other. It’s always great to connect with individuals in various industries that may need your service and vice versa.
Marketing Partner at Empyr
New School Advertising Plan